Introduction

Apple is finally entering the foldable phone market with its first-ever foldable iPhone, a milestone more than five years after competitors like Samsung introduced flexible-screen devices. The September 2026 event is highly anticipated, especially as Tim Cook transitions hardware leadership to John Ternus, signaling a new era for Apple's flagship lineup.

What Happened

The tech world is abuzz over Apple's upcoming foldable iPhone, often referred to as the iPhone Ultra. Reports indicate the device will cost more than $2,000 and feature a unique clamshell design with a 5.5-inch cover display that expands to 7.8 inches when unfolded. Unlike previous iPhone models, this version will skip the telephoto camera and replace Face ID with a side-mounted Touch ID button, while still including MagSafe wireless charging.

  • Features a dual-lens rear camera system with main and ultra-wide lenses
  • Supports side-by-side multitasking when unfolded, running iOS rather than iPadOS
  • Apple claims to have minimized the display crease, a common issue with other foldable phones

Why This Matters

Apple's entry into the foldable segment represents a significant strategic shift, acknowledging a market segment that has grown steadily under competitors. The pricing above $2,000 positions the device as a premium product, while the design choices—such as the omitted telephoto lens and side Touch ID—reveal Apple's priorities around thickness, cost, and user familiarity. Beyond the phone, new AirPods with integrated cameras and updated HomePods show Apple's broader push into AI-enhanced audio and spatial computing.

Key Takeaways

  • The foldable iPhone will launch at over $2,000, making it one of Apple's most expensive consumer devices
  • It includes a 5.5-inch cover display and a 7.8-inch unfolded screen, optimized for quick tasks and immersive media
  • No telephoto camera; instead, a main and ultra-wide rear lens setup
  • Side-mounted Touch ID replaces Face ID, with MagSafe support retained
  • New iPhone 18 Pro models arrive ahead of the standard iPhone 18, a first for Apple's release cycle
  • AirPods with built-in cameras and Visual Intelligence features will likely ship alongside the event announcements
  • Updated HomePods and a more capable Siri with Apple Intelligence aim to strengthen Apple's smart home ecosystem

Conclusion

Whether you're eager to try a foldable iPhone or prefer to wait for the non-foldable iPhone 18, Apple's September 2026 event introduces meaningful changes to its core product lines. The company's first foray into foldable design, combined with strategic pricing, targeted feature cuts, and expanded AI integration, will shape consumer expectations and likely influence the broader smartphone market through 2027 and beyond.