Meta's Muse App Outpaces ChatGPT in First 12 Days, Data Shows

Introduction

Meta's latest AI-powered app, Muse, is making waves shortly after launch, with new data suggesting it may already outperform ChatGPT's early mobile performance. Market intelligence firm Apptopia's latest estimates reveal a competitive landscape where Meta's cross-platform strategy could position Muse as a top-tier social AI application.

What Happened

According to Apptopia, Muse's mobile app achieved more downloads within its first 12 days than ChatGPT did during the same window after its debut. The comparison, focused on the U.S. and Canada markets, shows Muse reaching 1.8 million downloads versus ChatGPT's 1.3 million when looking at iOS data alone. Across both iOS and Android globally, Muse has already crossed 2.8 million total installs. The app also climbed from the No. 2 position to No. 1 on the U.S. App Store, surpassing ChatGPT in the process, as reported by Business Insider.

Daily active user metrics further highlight Muse's early momentum. Muse reports 642,000 daily active users in the U.S. across mobile platforms, compared to ChatGPT's 231,000 at a similar stage. Even when narrowed to iOS only, Muse maintains an advantage with 359,000 daily users versus ChatGPT's figures from the same period.

Why This Matters

The early success of Muse signals a shift in Meta's approach to AI-powered social tools. Having already leveraged cross-promotion with Instagram and Facebook to grow Threads to over 500 million users, Meta is applying a similar strategy with Muse, integrating the app with Instagram, Facebook, and WhatsApp. Apptopia's data shows that 95% of Muse users also have Facebook accounts, and 63% are Instagram users, indicating deep integration within Meta's ecosystem.

For the broader AI app market, Muse's rapid adoption challenges the assumption that early global iOS launches hold an insurmountable advantage. By launching on both iOS and Android—albeit initially in the U.S. and Canada—Muse has reached a wider user base faster, demonstrating the impact of platform breadth on early growth metrics.

Key Takeaways

\n
• Muse surpassed ChatGPT in total downloads and daily active users within the first 12 days of launch, based on Apptopia data.
\n
• The app's cross-platform availability on iOS and Android gave it a broader reach than ChatGPT's initial iOS-only debut.
\n
• Muse climbed from No. 2 to No. 1 on the U.S. App Store, overtaking ChatGPT in the rankings.
\n
• High user overlap with Facebook and Instagram suggests Meta's cross-promotion engine is already driving Muse's adoption.
\n
• Even without official figures from Meta, third-party estimates indicate Muse could become a staple in Meta's app portfolio.
\n

Conclusion

Muse's strong early performance suggests Meta has another potential hit on its hands, leveraging its massive user base and integrated ecosystem to challenge established AI players. As the app continues to grow and potentially expands beyond the U.S. and Canada, industry observers will be watching whether it can sustain momentum and reshape the competitive dynamics of AI-powered social applications.