Introduction

Starting a beverage brand from the ground up is a significant undertaking, but for Sosy and Grace Hachigian, it began with a simple question: why was there no mocktail that combined great taste, clean ingredients, and an accessible price point? Their answer, MODA Mocktails, has already surpassed $500,000 in revenue within its first year, proving there is a strong market for sophisticated non-alcoholic options.

What Happened

The idea for MODA emerged in 2025 when Sosy and Grace set out to create a drink that met their standards for flavor, quality, and value. While Grace spent four years as an associate brand manager at Nestle USA, working on global brands like Coffee mate, Nesquik, and Starbucks, Sosy managed the West Coast side of the business from Orange County. Together, they invested roughly $500,000 of their own capital into product development, packaging, and distribution, launching MODA as a direct response to a gap they experienced firsthand.

Why This Matters

MODAs rapid rise highlights a growing consumer demand for sophisticated, non-alcoholic options that dont compromise on taste or ingredients. The brand's success underscores how mother-daughter teams can leverage complementary skills Grace's brand-building expertise and Sosy's market insight to challenge established beverage categories. With WBENC certification and a focus on clean, approachable products, MODA is positioned to influence how retailers and consumers think about functional, flavorful drinks.

Key Takeaways

  • Founders invested $500,000 of personal capital to launch MODA Mocktails from the ground up.
  • The brand achieved $500,000 in revenue within months of launch, with projections reaching $3-5 million by 2027.
  • Grace's experience at Nestle provided a strong foundation in brand strategy, while Sosy's regional expertise helped scale distribution nationally.
  • WBENC certification as a women-owned business opened doors to exclusive networks, educational webinars, and retail programs.
  • Early challenges including a weather-related shipping delay taught the team to pivot quickly and prioritize problem-solving.
  • MODA aims to be in 4,000 stores by mid-2027, expanding beyond traditional retail into airports, hotels, and event spaces.

Conclusion

Sosy and Grace Hachigian's journey from frustration to $500,000 in under a year proves that great ideas often start with a gap in the market and the courage to fill it. Their story offers a blueprint for aspiring entrepreneurs: start with what you know, invest in a product you believe in, and be ready to adapt as you grow. With a clear vision and a commitment to quality, MODA Mocktails is just getting started.