Introduction

Apple's newest rugged smartwatch has already reached its lowest price ever, arriving well ahead of the holiday shopping rush. The Apple Watch Ultra 4 is currently listed at $699.99, shaving nearly $100 off the standard retail price at two major retailers.

What Happened

As of November 10, Amazon and Costco are selling the GPS + Cellular model with a 49-millimeter Natural titanium case for $699.99. That represents roughly 12 percent off the $799 manufacturer's suggested retail price. Price-tracking data indicates this is the first time the device has sold for this amount since its September release.

The promotion is not limited to Costco members, and shoppers can pick from three band options: the Desert Alpine Loop, Sand Trail Loop, or Translucent Gray Ocean Band.

Why This Matters

This markdown is significant because it matches the pricing pattern seen during previous holiday seasons. Historically, the latest Apple Watch Ultra has hovered around $699 around Black Friday, so this early drop suggests shoppers may not see a deeper cut later in November. For anyone considering a premium wearable for fitness tracking or outdoor adventures, the current offer removes some of the usual sticker shock.

Key Takeaways

  • The Apple Watch Ultra 4 (GPS + Cellular, 49mm) is on sale for $699.99 at Amazon and Costco.
  • The deal saves about $99 off the standard $799 price, or roughly 12 percent.
  • Costco's offer is available to non-members as well.
  • Three band styles are included in the promotion: Desert Alpine Loop, Sand Trail Loop, and Translucent Gray Ocean Band.
  • The watch features upgraded heart-rate sensors and a faster chip that enables tools such as a Readiness score and Siri Recap summaries.
  • Retail analysts do not expect the price to fall further before Black Friday.

Conclusion

If you have been waiting for a meaningful discount on Apple's most durable smartwatch, this is likely the best opportunity before the holiday peak. With the device already at its lowest recorded price and no clear signal of additional savings on the way, now may be the right time to add the Ultra 4 to your cart.