Introduction

Voodoo Ranger has turned the iconic Michael Myers name into a real‑world Halloween hunt. The craft brewery’s “Slasher Manhunt” invites U.S. residents 21 and older to prove their identity for a chance at a year’s supply of beer and a new video game.

What Happened

Posters across New York City carried the message WANTED: MICHAEL MYERS, and a frozen ice block of the character was displayed at Brooklyn’s Timeout Market, inviting passersby to chip away for prize coins. The activation later moved to a pop‑up at Ray’s on Manhattan’s Lower East Side, featuring game demos, Slasher IPAs, and instant rewards for anyone who could verify their name.

Why This Matters

The campaign ties directly to the release of a limited‑edition Slasher IPA and the new Halloween: The Game, demonstrating how brands are leveraging nostalgic horror themes to drive engagement. It’s a bold example of seasonal marketing that transforms a pop‑culture staple into an interactive consumer experience.

Key Takeaways

  • Eligible participants can win a year’s free Voodoo Ranger beer and a copy of Halloween: The Game.
  • Winners will be announced on October 19, Michael Myers’ birthday.
  • Ice‑block challenges, citywide posters, and pop‑up events offered chances to win PS5 consoles and game copies.
  • The Slasher IPA is available only in the Halloween Hoppy Pack.

Conclusion

Whether you match the name or just love the bit, Voodoo Ranger’s Slasher Manhunt provides a fun, shareable way to celebrate the season. Keep an eye on the brand’s channels for winner updates and future Halloween activations.