Introduction

The Hunt family is transforming Toyota Stadium into a $1.3 billion year-round entertainment destination, extending the venue's purpose beyond match days.

What Happened

Toyota Stadium, which opened in 2005 as Pizza Hut Park for $80 million, is receiving a $215 million renovation as part of a broader $1.3 billion mixed-use development. Hunt Sports Development, Peak Curated Development, and Venu Holding Corporation are leading the project. The plan includes a 290-room hotel with a rooftop lounge, over 40,000 square feet of convention and meeting space, a 15,000-square-foot ballroom that doubles as a 3,000-person music venue, and a million-square-foot-plus office complex on the west side expected to complete in 2028. Parking lots will be converted into retail and entertainment areas. The stadium lease has been extended through 2057.

Why This Matters

The renovation reflects a strategic shift toward treating stadiums as multi-day destinations. Dan Hunt noted the goal of attracting visitors who spend four to six hours on-site, aligning with the family's long-term vision first articulated by Lamar Hunt. The project is expected to significantly boost the local economy and reshape the Dallas-Fort Worth sports and entertainment landscape. Meanwhile, the Kansas City Chiefs, also owned by the Hunt family, pursue a separate $4.2 billion domed stadium project in Kansas City.

Key Takeaways

  • $1.3 billion mixed-use development at Toyota Stadium, the largest single investment in the venue's history
  • Includes a 290-room hotel, 40,000+ sq ft of event space, and a 3,000-capacity music ballroom
  • Partnership between Hunt Sports Development, Peak Curated Development, and Venu Holding Corporation
  • Stadium lease extended through 2057; first phase of office complex completes in 2028
  • Project aims to keep the venue active 350 days a year, driving year-round revenue
  • Reflects the legacy of Lamar Hunt's original vision for the property to become the Metroplex center

Conclusion

The $1.3 billion overhaul of Toyota Stadium is about more than renovations, it's a reimagining of what a sports venue can be in a major metro area. By blending hospitality, office space, and entertainment, the Hunt family is building a legacy that extends well beyond match days. As the project breaks ground in 2027 and unfolds through 2028, it will likely set a new standard for how professional sports franchises leverage their real estate for long-term community and economic impact.